The Fujin Gravelwear Spring Summer 2023 shoot featuring Jheryll is a modern display of style and function. The collection, designed for gravel bikers and gravel riding, blended modern design and high-performance fabrics.
The shoot held in an Utrecht studio, which provided a clean, minimalist backdrop for the photos. The aim was to highlight the collection's sleek design and bold colors, and the studio setting allowed them to do just that. The lighting was carefully crafted to emphasize the clothing's unique features and details.
The styling for the shoot was in the vein modernism with a focus on simplicity and elegance. The clothing was designed to be form-fitting and streamlined, allowing for maximum movement and comfort during long rides. Jheryll, the model for the shoot, looked every bit the part of a modern, stylish gravel biker. He exuded confidence and style, perfectly embodying the Fujin Gravelwear collection's contemporary vibe.
The collection featured a range of clothing, including vest, bibs, and jerseys, all designed specifically for gravel biking. The fabrics used were breathable, moisture-wicking, and quick-drying, ensuring that the clothing would perform well in any weather conditions.
The shoot focused on capturing the clothing's versatility, both on and off the bike. Jheryll was photographed in a variety of poses and settings, showcasing the clothing's adaptability and style. The team experimented with different lighting setups and backdrops, using shadows and contrast to emphasize the clothing's unique features. Throughout the shoot, the team was focused and determined, knowing that every shot had to be perfect to showcase the collection's unique style.